The Horror! The Horror! Diving into the Folk Horror Sub-Genre
The following column was originally printed in Justin Marriott's Paperback Fanatic 47, which was published in July of 2023. You can buy a copy of it here. There is something inherently unsettling about being in deeply rural locations where we, considering ourselves as enlightened and educated intellectuals, find ourselves confronted with beliefs and superstitions that seem backward and downright uninformed to our modern sensibilities. It can sometimes be as simple as walking into a gas station in the middle of nowhere and suddenly feeling like we’ve stepped into another era of history and speaking to a representative of the local citizenry feels like navigating a wide gulf of both colloquial language and seemingly alien culture. It leaves us feeling decidedly ‘off’ and somehow inadequate. This discomfort lies at the heart of folk horror. Though the term ‘folk horror’ didn’t enter into the modern vernacular until...